Prospect Research involves the identification and research of prospective donors.

Similar in concept to market research, the goal of prospect research is to find prospects that have an interest and the ability to invest in an organization. In prospect research, the anticipated outcome is an investment in the organization's mission and activities. In market research, it is the purchase of a company's goods or services.

Noting this similarity, our services are not only focused on uncovering prospective donors but prospective board members, volunteers, clients and customers.

Why is Prospect Research necessary?

Prospect research performs an essential support role in the field of fundraising. Information is power. Prospect research arms a fundraiser with the information required to make good decisions: to determine which individuals, corporations or foundations are suitable prospects; and how to approach these prospects for financial or other support.

Rather than 'shooting in the dark', prospect identification targets prospective donors based on key factors such as giving interests, giving capacity, and affiliations to the organization. Prospect research profiles provide in-depth information on prospective donors and also recommend solicitation strategies to a fundraiser.

Just as a job hunter should not go to an interview without first finding information on the interviewing company, a fundraiser should not go to a solicitation meeting without first reviewing research on a prospective donor.

Have a look at our comprehensive list of services and our competitive rates, which include a discount for new clients and discounts based on size of campaign or operating budget.